I’m Terra
I'm Terra, Chief Vision Officer and Lifestyle Design Coach, passionate about inspiring you to live with purpose and create greater impact in the world. My journey began at 13 when a small-town Texas transplant moment, complete with designer outfits and red shoes wildly out of place in a class of 12, quietly laid the foundation for everything I do today.
Three unexpected seeds were planted that year: I found my love of running and caring for my body, discovered a passion for whole foods and cooking in Home Economics, and watched my parents build our home from the ground up, igniting a deep appreciation for how intentional design and organized spaces nurture the mind, body, and spirit.
Add a lifelong love of personal development, sparked by a cassette tape on conversation skills ordered from the back of a magazine, and the vision became clear. After earning a Marketing degree and a brief corporate career in recruiting and education, I stepped into entrepreneurship and never looked back. Today, I combine all of those seeds, movement, nourishment, intentional living, and continuous growth, to help you design a life that's fully, purposefully yours.
The story behind the purpose
Brand visionary turned lifestyle design & wellness coach.
Launched a photography business, capturing family moments that still hang on walls throughout the community today.
2006
Birthed my first entrepreneurial venture while becoming a mama for the first time.
2005
Graduated with a Marketing degree, ready to take on the world.
1994
Found my lifelong love of running, whole foods, and intentional living.
1990
Started middle school in a small Texas town, where the seeds of purpose were planted.
1987
A breif look at where I started and the milestones I have hit along the way
from year to year
Became a Mama again.
2007
Rooted and growing: opened the Tree Farm and Garden Center, where seasons became her greatest teacher.
2011
Launched the #MoreThanATreeFarm movement, expanding her reach beyond business and into community inspiration.
2019
Co-authored her first two books.
2024
Stepped onto stages to share her message with the world and launched the #TerraOnPurpose movement.
2025
Owning a garden center taught me that seasons are inevitable. We can dread them or embrace the beauty of each one. Spring is easy to love, but I learned to treasure the quiet of winter too, for its invitation to reflect, rest, and prepare to grow again. Life is no different. Careers flourish, families grow, bodies change, and then something shifts. Change arrives or we choose it. A marriage ends, a career pivots, a health diagnosis lands.
When we are rooted in purpose and committed to nurturing our mind, body, and spirit, we find the capacity not just to survive the hard seasons but to be catapulted into something greater. When my marriage ended after 25 years, my business dissolved, and my family looked entirely different, it was the deeply rooted practices I built since middle school that carried me through and into my calling to serve leaders. My heart's desire is to make an impact in the world, and I believe it takes a community of purpose-driven people to do it.
Every season has a purpose
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Let's Connect
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Workshops
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Speaking
